For example, it uses the number of reviews, business-held events, and the local content on your website mentioned earlier.īut there is another critical key that My Google Business utilizes that is, noteworthy, quality links to your website. Prominence is an additional factor that My Google Business uses to determine local business website rankings. Google will take what it knows about the location of the person searching, and show the most relevant local businesses. Ensure you have created an unambiguous picture on your website as to where you are (literally) in the local area. The best way to let Google know where you are through My Google Business is to include information on your website that shows local content around your business. For example, if your business is located in a neighborhood in Long Beach, California, then it can’t rank in a search that is local to Los Angeles. To be sure that your business matches with what the customer is searching for, make sure you a have a clear focus in describing what it is your business sells or what services it provides.Īn additional significant aspect to keep in mind is that Google takes into account the distance of your business concerning local SEO rank. One of those factors is the relevance of what the customer’s intention is when they search, and how your business aligns with that search. Google My Business also works by utilizing various factors to determine the rankings of businesses. Google My Business can produce analytics for your website. Google will send you a card in the mail (actual ‘snail-mail’) as a receipt that you are the owner of your company at the address you specified in your account information. You sign up for an account and claim your business. It’s a relatively simple process to begin using Google My Business. Google shows listings, and where they are located on ‘Maps.’ By using Google My Business, and ensuring your business information is current and up-to-date, you have a better chance than the competition to receive a higher ranking. With all of this information combined, your business’s local SEO ranking will no doubt increase, bringing more traffic (and more customers) to your website.įor example, let’s suppose someone is visiting your area and asks Google for suggestions on the best pizza restaurants. You can handle your customer reviews immediatelyĪnother great feature of Google My Business is the ability to let you affix photos, hours of operation, and equally as necessary, the name of your business, address, and phone number.